It needs to set the tone for the high standards that customers can expect from a Pegase holiday.
Pegase is the luxury brand by Thomas Cook Belgium that targets a higher market segment and the more discerning traveller. For luxury travel to the Mediterranean and exotic destinations, Pegase is the Belgian market leader.
Working with LDV United, Tom Andries had already created the new identity and matching logo. Pegase asked Today to bring their deluxe printed materials into line with this new identity.
Travel starts with planning, and for Pegase customers, this is often still done on the basis of the traditional travel brochure. So it needs to set the tone for the high standards that customers can expect from a Pegase holiday. Moreover, there is the additional challenge of finding a way to present the many, often complex reservation details in a clear, convenient way. By seamlessly extending the colours and images used in the Pegase-identity into the brochures and other POS-materials, Today was able to develop a brochure concept that inspires potential customers to start dreaming about their next holiday from the very first page.