a sleek and innovative look for Microsoft

a sleek and innovative look for Microsoft

within the strict framework of the Microsoft brand guidelines, Today was nevertheless able to give the EBC an image and identity of its own

Challenge

The Microsoft Executive Briefing Center for European Innovation, or EBC for short, is located in the heart of the European district in Brussels. The facility offers business people and representatives of European institutions a place to meet, interact and attend training sessions. Today was given the job of styling the new interior design for the EBC in a way that would reflect these values.

Solution

Working within the strict framework of the Microsoft brand guidelines, Today was nevertheless able to give the EBC an image and identity of its own, by, for example, giving the interior a contemporary, high-end technological touch. Combined with the right choice of materials and finishing, the result was an identity which is sleek and minimalist, without feeling the slightest bit impersonal. By consistently applying the identity to all elements of the EBC, we achieved a unified, modern and attractive interior concept