a brand good enough to eat

a brand good enough to eat

a young mother disappointed with the choices for fresh, organically prepared baby food

Challenge

What do you do as a young mother disappointed with the choices for fresh, organically prepared baby food? You simply start making it yourself.
That's how 2 young mums launched Janet&Jacinte. The aim: to allow children to grow up healthy by making fresh, nutritious, colourful baby food a part of daily life.

Janet&Jacinte products are sold in health food shops and selected catering establishments.


Solution

Janet&Jacinte was the only logical choice as a name for this warm, personal house brand. The visual identity, featuring handwritten letters, lots of white space and soft pastel colours, clearly reflects the core values of the new brand.
The iconography of stylised fruits and vegetables makes it instantly recognisable and adds a playful touch that fits perfectly with the brand and product.
Using these elements as the core of our graphic identity, we developed a full brand identity including not only the logo, but also the packaging design and web design.