an effervescent logo for a perfect water

an effervescent logo for a perfect water

A challenge that would have anyone one reaching for the bottle.

Challenge

Launching a new brand in the saturated market for table waters, and one that will appeal to an exclusive target audience, is a challenge that would have anyone one reaching for the bottle. But that's exactly what Coralba is doing. 

From the village of San Damiano, on the slopes of the Italian Alps, they are importing an exclusive, pure water to a highly select range of restaurants and bars in Belgium.

Our challenge? To design a brand identity that would uniquely and directly capture Coralba’s core values: exclusivity, joie-de-vivre and quality.

Solution

For Coralba, Today developed a visual identity that is highly distinctive in both form and colour.

The logo itself is made up of small graphic elements, each with a subtly irregular shape, not quite perfectly round. They reflect the pure, organic, exclusive character of Coralba waters. Combined with the colour palette and the stylised wordmark, they thoroughly embody the core values of Coralba.

Today developed the entire graphic brand identity, including the logo and packaging design.